Will Wright and Scott McCloud at GDC

Short recap of a talk given by Wright and McCloud at the Game Developers Conference. McCloud pointed out that from a business perspective, you want your product to be as addictive as possible. But there’s a line, he said, separating “earned addiction” (desirable) from “compulsion” (not necessarily good). For instance, there are people who are sick of Everquest, but feel compelled to continue playing to explore just a little bit more, or achieve that next character level. Link Discuss