Disney eats its own tail

Disney is making movies based on its rides, instead of the other way ’round.

Walt Disney Co. is developing three movies based on classic theme park attractions, adding a new twist to an idea the company exploited half a century ago. The movies, “The Country Bears,” “Pirates of the Caribbean” and “Haunted Mansion,” are inspired by the iconic Disneyland attractions and will be released this year and next.

The movies mark both a new chapter in the history of film and a new strategy for Disney, which until now has modeled its theme park rides and shows mainly on its own movies, from “Snow White and the Seven Dwarfs” to “The Lion King.”

Link Discuss (Thanks, Lisa!)