The Best Companies Aren’t Luckier, But Know How To Capitalize on Luck

Ever wondered if the best companies in the world got to be that way just from luck or from hard work?

This great New York Times essay explores that very idea and finds that really successful companies aren’t more lucky. But the authors, Jim Collins and Morten Hansen, studied a range of companies and found the best ones that are better at building on lucky events.

They call that Return on Luck – or ROL.