Leaked memo details WTO’s plans to sell globalization to disaffected youth.

Consider reconfiguring product logo. Teens who responded negatively to both WTO “brand” and “World Trade Organization” responded less negatively when letters were said to stand for something else (World Time Out or We Think Off-Beat were both presented to focus groups.). Possibilities are obviously limited within the current logo-scope. Consider using other letters?

Link (Thanks, Steve!)