Coca-Cola’s website is carrying this inspirational story describing the Olive Garden’s struggle to switch their customers from tap water to booze and/or pop. This is corporate back-patting of the first water, cheerful amorality at its finest. I especially like the phrase “tap-water incidents.”

H2NO is a crew education kit containing information about beverage suggestive selling techniques (a technique used when a server suggests a profitable beverage in place of water to the customer during the ordering process). It matched perfectly with what Olive Garden had envisioned. Restaurant managers and servers use the kit to emphasize the wide range of beverage selections available, including soft drinks, non-carbonated beverages and alcohol. As a side effect, overall check averages should increase, and remember, increased check averages mean higher profits for the restaurant and more cash in servers’ pockets.

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