25 Rules for Columnists. Theoretically, this applies to bloggers, but I tend to think that doing a daily column (instead of a several-times-daily blog entry) shortens the horizon quite a bit. For example, he cautions you not to repeat your hobbyhorses more than once every six months. For me, the rule is more like six hours.

13) I is 106 years since Jerome K Jerome related his difficulties in trying to open a tin of pineapple in Three Men In A Boat. Unless you can improve this classic account, keep your problems with packaging to yourself.

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