George Ledwith, a KPMG spokesdrone,

George Ledwith, a KPMG spokesdrone, blows smoke up Wired News’s ass this morning:

But George Ledwith, a KPMG spokesman, insisted the company wasn’t trying to harass anyone, and was just “protecting its brand.”

Asked if he was aware of the weblog backlash, he answered: “What we are aware of is that individuals and others link to our site without an agreement, and we have a Web policy clearly outlined.”

The policy he refers to — posted on the company’s website — states, “KPMG is obligated to protect its reputation and trademarks and KPMG reserves the right to request removal of any link to our website.”

He said that this was not a new policy, nor was it unusual. “We easily sent hundreds of these letters over the past year,” he said. Indeed, he wondered why this was considered newsworthy at all, as “many organizations do this.”

LinkDiscuss